Aza: AI Assistant Brand & System Foundation
Aza is Amazon’s first AI-powered assistant integrated into the A to Z employee platform. I led Aza’s product branding and visual direction—from logo and color system to interaction and motion design—for its 1.0 internal pilot, reaching thousands of employees.
Client
Amazon
Category
Product Branding, Design System, Visual Design
Year
2024 - Present
Role
Product Branding, Design System, Visual Design
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